Marketers can rest easy, AI is not about to make them redundant

How do you measure chatbot success? According to John Straw, senior advisor to McKinsey and Co and the opening speaker at Econsultancy's Supercharged event, it is simply when the user does not realise they are being served by a robot. Sounds pretty simple when you put it like that, right? Neither is convincing businesses that artificial intelligence is actually worth investing in, especially considering it is nearing the dreaded "trough of disillusionment" on the infamous Gartner Hype Cycle. Reflecting the various examples of brand chatbots we've seen throughout the past year or so, the conversation at Supercharged ranged from the inspiring to the silly.