How SMBs Can Successfully Adopt Chatbots, AI and IoT Marketing

Maintaining digital relevance is a priority for most brands, however, according to recent research by Capterra, SMB brands are struggling in this area. The study surveyed over 700 SMB leaders, 47 percent of respondents said they factor technology trends and advancements into their strategic planning. However, choosing the right technology solution is proving to be a top business challenge, with 19 percent citing this as their number one challenge. Moreover, SMBs are failing to adopt chatbots, artificial intelligence (AI) and Internet of Things (IoT) marketing into their business strategies -- despite consumer expectations. The Capterra report identified the following three areas that SMBs are struggling to get to grips with.