3 Vital Strategies for CMOs in 2019 Analytics Insight

As marketers, we need to battle now like never before to catch our customer's attention. The average person in the US goes through more than 6 hours each day interacting with some kind of digital media. With ever growing interplay over the variety of digital platforms comes a diminishing customer attention span. Doubtlessly, Chief Marketing Officer (CMO) is a testing job to fill. A year ago, we witnessed a portion of the world's greatest marketers cut digital advertising spending by over $100 million, which saw no impact on sales development.