What Amazon Alexa pays the people building its skills

The Alexa skills economy is still in its infancy. On a lark, Joel Wilson started developing skills for Alexa, Amazon's voice assistant, this past January. After a few weeks of coding, he launched two skills -- Amazon's term for voice-controlled apps -- called Question of the Day and Three Questions. I was just doing it for fun," said Wilson, 47, CEO of a small marketing analytics company in Washington, DC. Joel Wilson has created skills such as Three Questions and Question of the Day. In May, he got an email from Amazon telling him to expect a check in the mail as part of a new program that pays cash to makers of popular skills. That first month, Amazon sent him $2,000. It got better from there. He's received checks for $9,000 over each of the past three months, he said. Wilson unexpectedly joined a new Alexa economy, a small but fast-growing network of independent developers, marketing companies and Alexa tools makers. They're working to bring you voice-activated flash briefings, games and recipes through Amazon's Echo speaker, Alexa's primary home. By doing so, they hope to define the 3-year-old Alexa platform and make money from voice computing's surging popularity. Two years ago, there wasn't nearly as much to do on Alexa and the market for making Alexa skills was worth a mere $500,000. Now, with more than 25,000 skills available, the market is expected to hit $50 million in 2018, according to analytics firm VoiceLabs. That's dwarfed by the mobile app economy, with global sales of over $50 billion, but Alexa is growing at a far faster rate. Customers rarely pay these developers and marketers directly, but they have a big stake in these workers' efforts. Their success, or failure, will determine the number and the quality of skills, such as more complex games, better smart-home controls and more services from companies like Lyft or Domino's Pizza. Alexa is an increasingly important business for Amazon, which is expanding the assistant into millions of internet-connected gadgets and moving it into the workplace. Drawing in more developers will help the company sell more Alexa-powered devices and strengthen its top-dog status in voice. It's sold more than 20 million Echo speakers in the US, taking up 70 percent of the market and helping Alexa become the most active voice market for developers today. "Every skill makes Alexa smarter or more useful," Rob Pulciani, director of Amazon Alexa, said in a statement to CNET. "We can't do that by ourselves and we want to enable indie developers to innovate and extend Alexa capabilities at a rapid pace.