Ditching ads on Amazon Prime Video will cost more soon

Amazon is replacing its $2.99 ad-free Prime Video add-on with'Prime Video Ultra' at $4.99 monthly, representing a 66% price increase for ad-free viewing. PCWorld reports that 4K streaming will become exclusive to Ultra subscribers starting April 10, 2025, while standard Prime members lose 4K but gain Dolby Vision support. The Ultra plan includes five concurrent 4K streams and 100 offline downloads, significantly raising costs for users wanting premium streaming features. It's been a little more than two years since Amazon started charging extra for ad-free Prime Video streaming, and now that we've gotten used to the extra fee, it's time for a price hike. Amazon just announced that its $2.99-a-month add-on for removing ads from Prime Video is morphing into a new plan called Prime Video Ultra, which will set you back $4.99 a month. That's a 66-percent price hike for monthly subscribers who formerly opted for the cheaper ad-free add-on. An annual subscription for Prime Video Ultra costs $45.99, a 23-percent discount compared to the new plan's monthly rate. Slated to arrive April 10, Prime Video Ultra will come with a few added benefits besides stripping away most ads (live sports and other programming will still have commercial breaks), including up to five concurrent 4K streams (up from the original limit of three) and up to 100 offline downloads (up from 25). At the same time, standard Prime members (who get Prime Video with ads included in their subscriptions, which cost $14.99 a month or $139 a year) will see some changes too, including added support for Dolby Vision HDR, an additional concurrent video stream (for a total of 4) and double the amount of offline downloads compared to the former 25-download limit.