"Open the pod bay doors, Siri": The evolution of the intelligent assistant Netimperative - latest digital marketing news

When asking to be let back inside the spaceship, supercomputer HAL eerily responded, "I'm sorry Dave, I'm afraid I can't do that." Thankfully, the personal assistants we use today are a little friendlier. Here, Roxanne Abercrombie of business automation specialist, Parker Software, explains the role of intelligent assistants for both consumers and businesses. Grab your phone and ask Siri the same question. Today's intelligent assistants are designed to provide friendly, fast and intuitive customer service, so you're likely to get an instant, sassy response, like Siri's: "Here we go again, we intelligent assistants will never live that down."