Visual analytics company PicScout uses artificial intelligence, machine learning insights and innovations to drive visual content business decisions

PicScout, a wholly owned subsidiary of Getty Images, has today announced a new strategic direction and expanded product offering focused on visual insights. Using innovative methods of artificial intelligence and machine learning Insights for Business and Insights for Everyone provide detailed intelligence taken from visual content for customers ranging from consumers through developers, to businesses of all sizes. Drawing on years of experience in intelligent data gathering and image analysis, PicScout has released this expanded product line as part of a new strategic direction focused on visual analytics. Acquired by Getty Images in 2011, PicScout originally focused on identifying image use, metadata and licensing information on the web. "Driven by the increasing use of smartphones, people today are more visually literate than ever. In our image-saturated world, the demand for authentic quality imagery that tells a story and cuts through the clutter is greater than ever," said Uri Lavi, General Manager PicScout.