Augmenting Digital Marketing Intelligence With conDati

Data analytics in marketing have long been among the more sophisticated approaches found within companies. All sorts of predictive and prescriptive analytics are used to segment customers, identify which of them are most likely to buy, and which prices, promotions, and incentives will push them into converting. It's just as obvious that many firms have moved quickly toward digital marketing as their main growth driver for client acquisition and retention. Customers are spending vast amounts of time and attention across digital channels, and marketers are moving wherever they go with increasing spend online. A single company--even a relatively small one--may employ search engine optimization, online advertising, social media marketing, video advertising, landing pages, emails, and even more types if you include offline channels.