New tech and the future of PR

Look anywhere in the news these days and you'll read about the latest updates in artificial intelligence and smart technology. Although these emerging technologies is scary for some people, as communications professionals it's important to consider the future of communicating and how we must adapt in accordance to change. VR headsets, open-source gaming, QR advertising and messenger marketing are just a few examples of areas that are now fair game for reaching audiences as we work in the public relations and communications industry. We need to seriously consider all areas within which people are adapting their personal communication in order to do our clients justice when broadcasting their messages and listening to their audiences. AI is already at play in a lot of areas across the PR and communications industry: scheduling messages, automating responses and creating content from a list of pre-defined sources.