Content marketing automation: the age of artificial intelligence - Scoop.it Blog

We've had robots building cars on assembly lines way before they could drive them. Likewise, marketers have so far been able to automate basic repeatable tasks but the creative or strategic parts of marketing – which include content – have benefited only minimally from advancements in automation. It's only now that they can finally start to turn to artificial intelligence (AI) systems to help them not just work faster but also work smarter. Twenty plus years ago, I created a machine-learning neural network that was designed to predict which stocks were most likely to rise in the next 12 months. The bot – though we didn't call it that at the time – crunched thousands of data points on stock performance, company financials and economy trends to learn correlations that no human beings could establish. In reality, I'm not sure what the system really understood but I did.