Apple Acquires AI Startup Vilynx to Improve Siri

Apple earlier this year acquired artificial intelligence startup Vilynx with the aim of improving the Siri voice assistant built into Apple devices, reports Bloomberg. The Vilynx website is now defunct, but the company described itself as "AI for media," and it developed tools to help media companies compete against Netflix and other major media giants. Vilynx had a tool that catalogued raw video to make it searchable, providing metadata for video, text, and images. It processed video and then provided relevant content tags. The service also generated rich, motion previews of content offerings, and provided search tools for surfacing content across videos, articles, and images.