Churn Prediction With Apache Spark Machine Learning - DZone AI

Churn prediction is big business. It minimizes customer defection by predicting which customers are likely to cancel a subscription to a service. Though originally used within the telecommunications industry, it has become common practice across banks, ISPs, insurance firms, and other verticals. The prediction process is heavily data-driven and often utilizes advanced machine learning techniques. In this post, we'll take a look at what types of customer data are typically used, do some preliminary analysis of the data, and generate churn prediction models -- all with Spark and its machine learning frameworks.