4 ways Artificial Intelligence can revolutionize/transform lead generation Bizztor India - Leading Startup News, Video & Resource Portal

Acquiring customers is a very high cost activity for businesses and for most of the companies it requires extensive cold-calling, trial and error, and exploration of multiple channels. Improved lead generation is the primary reason why businesses are investing in Artificial Intelligence (AI), according to a survey by the Aberdeen Group. Businesses that implement AI see 59% better close rates for sales, 58% increased revenue, 54% more traffic and engagement, and 52% higher conversion. Having a long list of potential clients is great, but going through the data can be a huge task. AI-powered analytics can help the enterprise identify those leads that are likely to have a high chance of being converted. It can be used to discover and recommend new potential customers by mining the connections between people, companies, products and the Internet, while integrating with your marketing automation software to find new leads.