You (also) need Mathematical Optimization in your organization … now!

I will tell you the story of Adam*. Adam is a truck dispatcher, working in a distribution warehouse. His daily job is to assign a few hundred daily orders to trucks, so that they can be delivered to their customers on time. He has been working on this for 10 years and it is very hard to replace him (even when he is sick) as he knows the customers, orders and trucking companies quite well. Adam needs a secondary monitor, as he needs to continuously work with order data and truck data simultaneously while checking distances and driving durations on the map. It costs the company €200, but helps Adam work much more efficiently, reducing the time he needs to switch between windows on his computer.