Artificial intelligence and the future of online shopping - Direct Link

In the United States, more than half of all households are expected to have a digital assistant or smart speaker like Google Home or Amazon Echo by 2022, and many people already today use these devices for shopping. In the Nordic region, however, relatively few consumers have purchased or plan to purchase an AI-based digital assistant. Those Nordic residents who do have one primarily use assistants to play music, do research and manage to-do lists. Yet when it comes to online shopping, the purchasing journey is to a high degree driven by convenience. In the next few years, AI solutions that save customers time and energy are expected to become increasingly common.