Apple is increasing the size of its Siri team in Cambridge, job ads reveal

About a year ago, a certain California firm quietly snapped up VocalIQ, a UK-based startup that used machine learning to build conversational virtual assistants. Subsequent reports noted that Apple kept most of the startup's employees to work out of their unmarked Cambridge, UK office on integrating VocalIQ technology into Siri. Citing sources with knowledge of the matter, Business Insider reports that Apple is now looking to increase the size of the Siri team in Cambridge. "In a bid to make Siri that bit more useful to iPhone, iPad and Mac owners, Apple intends to hire at least half a dozen software engineers in Cambridge in the coming months," reads the post. Apple's Cambridge office is currently home to a team of roughly 30 people working on voice recognition technology that would let Siri and users speak to each other in a more natural dialogue.