A Marketer's Guide to Kaggle for Analytics and Data Science

Kaggle, the Google-acquired data science platform, started as a virtual meeting point for machine-learning geeks to compete on predictive accuracy scores. It evolved into a Swiss Army knife for data science and analytics--one that can help data professionals, including data-driven marketers, elevate their analytics game. This is, of course, just a partial list. This post focuses on these and other marketing-friendly use cases for Kaggle. It became known as a platform for hosting machine-learning competitions.