Torani launches recipe Chatbot to boost social commerce

Brands that are trying to extend beyond social and loyalty to the next level of scalable engagement could think about chatbots to increase customer engagement. Flavoured syrup brand, Torani launched its Torani Recipe Assistant chatbot to attract millennials and increase brand loyalty. Established in 1925 in the North Beach neighbourhood of San Francisco, California, this 90-year-old, family-owned start-up company was willing to incorporate new chatbot technologies to support its customer base. It partnered with San Francisco based Reve Marketing which has had success in the development of first-generation chatbots. One of the biggest challenges for brands is starting a discussion with a consumer and following it with a completed transaction such as a visit to the web site or a product purchase.