How to Enhance User Engagement With Cognitive Computing

OTT platforms are now the primary entertainment source for a lot of people. You want to watch a movie, catch up on your favorite TV show, or just kick back and support your sports team -- you can access any content more conveniently via streaming services. There is a ton of effort that goes into keeping all of those users engaged with the OTT platform. Apart from delivering the best content, the platforms have to think about ways to make the viewing experience the most convenient. So, let's talk about just that -- you can enhance user engagement by providing a better viewing experience with cognitive computing. Ever find yourself looking at the credits when the movie or a TV series episode is over?