The Importance and Challenges of Ethical AI

In thinking about how artificial intelligence works, it is not difficult to arrive at the analogy of a human brain, learning over time from the information it is provided, seeking patterns in that information to optimize its ability to apply those learnings to similar or never-before-seen problems. However, the power of AI lies in its ability to process infinitely greater volumes of information, including streaming data, to detect patterns that may otherwise never be detectible to the human brain. This kind of superpower can be useful when processing over one hundred billion transactions per year and seeking, in real time, to detect costly fraud. This is how, using artificial intelligence technologies such as smart agents, neural networks, and case-based reasoning, Brighterion has been able to transform how fraud is detected and prevented across payment, healthcare and credit risk lifecycle ecosystems. As AI continues to enable, improve and automate a growing number of tasks and processes across different industries, it is not only shifting how companies conduct business, it is also increasingly curating our daily experiences and shaping how we as individuals interact with our world.