Amazon Go: We're All F*cked

If you haven't heard, Amazon just launched a promo for a storefront that sells meal kits and grocery basics with no checkout lines. It's based in Seattle and currently open to Amazon employees, with the public launch set for early 2017. While Amazon hasn't explained their "Just Walk Out" technology that powers the storefront, they do provide a video of the charming shopping experience that will leave you wishing your local grocery store was an Amazon Go. Amazon Go is Amazon's attempt to grab a foothold in the grocery industry. Even with Amazon Pantry, Amazon only controls 1% of the $800 billion US market.