Artificial Intelligence Is Reshaping How We Shop

It sounds odd, but some folks are much better at Googling than others. They find the link first, whether it's tickets for a show, a niche answer to a trivia question or a pair of shoes you've lusted for since you saw them on TV. They've been raised by search engines, but they aren't intimidated by the vastness of an open-ended search. And in the era of search engine optimization, there's less chance involved once you type in a high volume keyword: there's a company out there tailoring its content to your chosen search, and a million others chasing its tail. When you search "boots for men," for example, you'll probably run into Gear Patrol's boots buying guide.