Exciting Future Possibilities for Analytics

'In god we trust, everyone else please bring data' Analytics can perhaps be taken to be the basis of building the foundation of a society based on reason and logic, not just feelings or gut. It not only helps in finding patterns through an iterative process but also in making predictions on never before seen data. Marketing has a great deal to benefit from this field which is still in its budding phase. The main trigger of such frenzy over data science and analytics can be owed [1] to not only modern cheaper sources of data storage but also to high processing power of systems, ease of internet connectivity and enhanced security features. There are numerous models and algorithms [2] for implementation of machine learning, however the coverage of the article is around the future possibilities of analytics applications, especially with a marketing perspective.