Priceline Hopes To Increase Customer Loyalty By Using Artificial Intelligence

Booking.com, a major brand within Priceline Group (NASDAQ:PCLN), will start using AI within its mobile apps to provide users instant booking options to a location's main venues and attractions. This option will be provided through QR (quick response) code and would be based on the personal preferences of a user based on their past booking history. This highly personalized Booking Experiences tool has been launched on Booking.com's Further roll-out for Dubai, London and Paris is expected to be done by the end of July. New York City will get the feature by this fall.