Martech News: The Week In Review

The mobile marketing attribution analytics company AppsFlyer, and Chinese internet giant Tencent have announced a partnership to make AppsFlyer's analytics platform available for marketers to track the effectiveness of app install campaigns on Tencent Social Ads. "The app economy is quickly becoming a global economy, and this partnership with Tencent Social Ads, one of the biggest and most important distribution platforms in the world, opens up myriad possibilities for app marketers and developers looking to grow in China, while enabling us to expand our footprint in Asia and globally as well," said Elad Masiach, VP Partner Development at AppsFlyer. Google has added automatically generated insights of data into the Android and iOS versions of Google Analytics. This new feature is quite similar to the insights in plain English that are provided by products like BeyondCore, which was acquired by Salesforce very recently. Machine learning and artificial intelligence is used to convert raw data into credible information which "lets you see in 5 minutes what might have taken hours to discover previously", said Google in a company blog post. Salesforce announced the expansion of its Wave Analytics portfolio with new Salesforce Wave Apps for B2B Marketing and Financial Services, as well as 19 apps from ISV partners.