4 ways artificial intelligence is changing eCommerce

The field of eCommerce continues to be a hotbed for emerging technologies. On one level, online stores are competing with other online stores. But on another level, online stores have to compete with the conventional marketplace of physical stores. One of the key differentiators is artificial intelligence which is making significant inroads into addressing the inherent flaws of eCommerce. Earlier prototypes of artificial intelligence were known to be brittle and prone to wide margins of error.