The very real consequences of fake news stories and why your brain can't ignore them

The pizzeria vowed on Monday to stay open despite a shooting incident sparked by a fake news report that it was fronting a child sex ring run by Democratic presidential candidate Hillary Clinton. On Sunday afternoon, a 28-year-old man walked into a Washington, D.C. ping-pong bar and pizzeria. He was carrying an AR-15 assault rifle – hardly standard-issue hardware for a round of table tennis. He fired one or more shots, as people fled Comet Ping Pong, before surrendering to police officers. Edgar Maddison Welch told police he had traveled from his home in Salisbury, N.C. to the nation's capital to investigate a pre-election conspiracy theory, wherein Democratic presidential nominee Hillary Clinton allegedly led a child-trafficking ring out of Comet Ping Pong.