Why You Should Optimize Your Email Campaigns With AI

Have you heard of artificial intelligence? Experts from different areas get excited about the possible applications of AI. On the other hand, most marketers don't really understand how to use AI solutions in practice. AI has its specifics, it requires proper investment and resources. At the same time, some simple solutions are nevertheless effective and capable of improving your marketing campaigns dramatically. According to eMarketer statistics, more than 80% of retailers think that email is the most effective way to get new customers and to keep existing ones.