PR Pro Vs. The Machine: The Human Side of Media Relations Strategy

The world is ending and it's all because of artificial intelligence (AI). At least, if we're to believe the endless stream of stories from futurists predicting the collapse of the global economy because AI stole our media relations strategy jobs. These fears are not unfounded. Rapid leaps in AI are putting entire professions and industries on the chopping block. Travel agents are all but extinct thanks to flight-tracking algorithms; IBM's Watson is gunning to displace accountants.