Google Search Generative Experience preview: A familiar, yet different approach

Knowingly or unknowingly, Microsoft kicked off a race to integrate generative AI into search engines when it introduced Bing AI in February. Google seemingly rushed into an announcement just a day before Microsoft's launch event, telling the world its generative AI chatbot would be called Bard. Since then, Google has opened up access to its ChatGPT and Bing AI rival, but while Microsoft's offering has been embedded into its search and browser products, Bard remains a separate chatbot. That doesn't mean Google hasn't been busy with generative AI. It's infused basically all of its products with the stuff, while leaving Search largely untouched.