The RankBrain Impact on Search: Why You Should Care

I recently wrote about Google's efforts to "show" you how to rank. They held an online Q&A session where Google search quality senior strategist Andrey Lipattsev listed the three most important factors the search engine uses to rank websites and web pages. Content and links tied for number one, and RankBrain, the new artificial intelligence system that helps to sort and deliver a large number of the search engine's results, comes in at number three. The thought crossed my mind that many of you might not be aware of RankBrain and that we should maybe talk about that. At its core, RankBrain is a machine-learning artificial intelligence system that's used to help process Google search results.