Campaigns are investing in creators. What does that mean for voters?

Gift Ideas For Everyone On Your List Mashable's Best: E-readers, robovacs, laptops, earbuds, smart home and more Safety Net Say More Look Up Mashable @Home In My Bag Versus Trending Now Creator Playbook Mashable Selects Getting Technical with Mashable All Series Campaigns are investing in creators. What does that mean for voters? From thirst traps to podcasts, politics is finding new ways into the feed. Olivia Tauber is the deputy editor of digital culture, covering creators, media, movies, beauty, and more. Based in New York, her work has appeared in The New York Times, Vanity Fair, The Cut, Teen Vogue, Complex, and Interview Magazine.