How Amazon Has Reorganized Around Artificial Intelligence And Machine Learning

LG Smart InstaView Door-in-Door Refrigerator featuring technology and a smart touchscreen enabled... [ ] with Amazon Alexa (Jack Dempsey/AP Images for LG Electronics) In honor of Amazon Prime Day, let's take a look at the inner workings of this company that is pushing the bounds of innovation, not only with Amazon Prime, but the many other cutting-edge management strategies. The company that sets the tone for so many aspects of customer experience is breaking down internal barriers and showing how other companies can do the same. Amazon, a leader in customer experience innovation, has taken things to the next level by reorganizing the company around its AI and machine learning efforts. Amazon's approach to AI is called a flywheel. In engineering terms, a flywheel is a deceptively simple tool designed to efficiently store rotational energy.