Are You Bold Enough to Let AI Represent Your Brand?

Curiously, consumers seem more prepared to engage with AI in private than in public. Many customers feel more relaxed talking to their virtual home assistant such as Alexa but would feel reluctant to converse with a machine in public. A study by Creative Strategies found that whilst 39% of voice assistant users were happy to use the technology in their homes, under 2% were prepared to do so at work and only 6% would use them in public. One theory states that the way to get customers to accept AI is to make them more human. Purna Virji, a training manager at Bing ads, says that the key is to make customer forget they're not dealing with a human being.