What Is Continuous Innovation And Why It Matters - FourWeekMBA

That is a process that requires a continuous feedback loop to develop a valuable product and build a viable business model. Continuous innovation is a mindset where products and services are designed and delivered to tune them around the customers' problem and not the technical solution of its founders. On FourWeekMBA I had Ash Maurya explain why continuous innovation matters so much. Let' start from the key principles! One of the biases that that many entrepreneurs fall run into is this premature love of the solution.