Safely sharing data through an api with alliance partners.

The following use case shows how an exchange of clean blended data can simplify the implementation of commercial and strategic alliances between businesses with a common interest. The company is a Professional Sports Club. They operate their own sports stadium which is well equipped with facilities for hospitality and has an integral retail outlet, refreshment and catering. Recently they have extended the stadium to include new seating as well as new entertainment facilities.. Martin is the Marketing Director and is keen to increase revenue from all sources but is mainly interested in ensuring that the entertainment facilities are fully utilised on match as well as non match days. Martin has examined how strategic alliances may be formed to fully exploit the commercial opportunities the overall facilities provide.