Apple is working on an AI system that wipes the floor with Google and everyone else

Apple now has the tech in place to give its digital assistant a big boost thanks to a UK-based company called VocalIQ it bought last year. In fact, it was so impressive that Apple bought VocalIQ before the company could finish and release its smartphone app. After the acquisition, Apple kept most of the VocalIQ team and let them work out of their Cambridge office and integrate the product into Siri. Before Apple bought the company, VocalIQ tested its product against Siri, Google Now, and Cortana, and the results were impressive. Users asked each AI questions using normal language, not the robotic commands you're used to using with digital assistants.