Image Recognition: The Next Frontier of Search

I write about search A LOT--about how to nail search engine marketing (SEM), the impact mobile has on consumers' search and purchasing habits and how RankBrain and artificial intelligence (AI) are changing the search game. Why do I write about this so much? That's easy: if you're a marketer and don't care about what's happening with search, it's impossible to do your job. The conversations about search so far, though, have always had one thing in common: We've been talking about text. Think for a moment about all the images and visual assets circulating the web.