Artificial Intelligence in Business

Due to its deep learning and independent decision-making capabilities, artificial intelligence (AI) is expanding in different business areas. The concept of artificial intelligence or machines that aim to emulate human thinking is undergoing vigorous research and is a topic that is increasingly being associated with the Internet of things. An AI enabled IoT system extends the functionality and value of an organization's offering, without the need for committing additional resources to achieve the increased value. This is exemplified by Under Armour(UA) and IBM's collaboration on the UA Record app, which is an AI-based personal fitness coaching system, that uses a variety of sensor data to suggest highly personalized, context-relevant fitness activities to users. Such applications of AI are going to be more commonplace in the future as they are already having a significant impact on many industries.