How AI Is Addressing the Fraud in Advertising: Here's What You Need to Know

Given the online advertising boom in today's digital age, businesses need to learn to allocate their marketing dollars wisely. Unfortunately, there's a big challenge to meeting that goal: Advertising fraud and lackluster results are rife in the digital ad space. As a business owner, digital manager and entrepreneur, you've likely already experienced these issues, via paid Instagram ads that failed to achieve their intended results, or paid services like Google Adwords that had no conversions. To avoid such outcomes, you need to make sure your ads stand out and that you're spending your dollars on actual results -- not bot traffic. To clarify my Instagram example: Let's say that you paid Instagram to promote your post, and, all of a sudden, you start gaining a bunch of followers who, according to their account information, live in India and have only about five pictures each on their individual profiles. I'm no ad-fraud detective, but judging from the looks of that kind of new traffic, you'd be wise to question these followers' validity.