Getty Images to modernize stock photo hunting in deal with AI platform Cortex

Getty Images has announced a partnership with AI platform Cortex, to create a solution for creatives that recommends the best Getty Images content for social media campaigns. The program launched last month and has allowed creatives to better scour the database's 80m still images and illustrations. This has been possible through the AI's analysis, which has already allowed over 33,000 brands to predict what color schemes, imagery, and keywords perform best on social media. Cortex currently has a list of customers across several industries that includes Heineken, Hulu, Jack Daniels and Marriott. Results have come in from the launch already: Cortex has said in a statement that marketers using the tool to create content outperformed their industry benchmarks by up to 300% and save an average of 8.5 hours per user per week.