Three Strategies for Marketers to Embrace AI Now to Thrive in the Future

In the ongoing discussion about how much Artificial Intelligence (AI) will impact the future of work, the outlook seems bleak. McKinsey & Company estimates that between 400 million and 800 million individuals could be displaced by automation and need to find new jobs by 2030 around the world. Yes, we're on the cusp of a changing workforce, thanks to a number of technological advancements anchored by AI. But, I believe that the best outcome for marketers will be a business environment that complements human ability with technology, rather than eliminates it. In the future I'm planning for, marketers are thriving because we've made the decision to let machines do what they do best, so marketers can do the same, and truly excel in their roles.