Artificial intelligence requires a revolution in organizational culture - Digital Leadership Associates

My mother's passion for mathematics has always been to the fore, and she has had great pleasure in teaching maths to students, during her career as a teacher, and discusses its incredible impact on any number of walks of life. This has influenced my own interest in putting statistics, data analytics and insight at the centre of business, and I am always curious to understand trends and rhythms to anticipate improvements. Data analysis and targeting technology has delivered productivity gains and heightened customer relevance during the last 20 years. Amazon has used predictive modelling since its launch in 1998. Tesco achieved a significant competitive advantage with the establishment of Club Card and the 50% Share in Dunnhumby in order to mine its data to segment and target customers.