Wired and Business Insider remove articles by AI-generated 'freelancer'

Multiple news organisations have taken down articles written by an alleged freelance journalist that now appear to have been generated by AI. On Thursday, Press Gazette reported that at least six publications, including Wired and Business Insider, have removed articles from their websites in recent months after it was discovered that the stories – written under the name of Margaux Blanchard – were AI-generated. Wired published a story titled "They Fell in Love Playing Minecraft. A few weeks later, the outlet took down the story, stating in an editor's note: "After an additional review of the article … Wired editorial leadership has determined this article does not meet our editorial standards." The story cited a "Jessica Hu", an alleged 34-year-old "ordained officiant based in Chicago" who reportedly "made a name for herself as a'digital celebrant', specialising in ceremonies across Twitch, Discord and VRChat", according to Press Gazette, which reviewed the Wired article. Both the Press Gazette and the Guardian were not able to verify the identity of Hu. Press Gazette further reported that in April, Business Insider published two essays by Blanchard titled: "Remote work has been the best thing for me as a parent but the worst as a person" and "I had my first kid at 45.