Why Ethical AI Is A Critical Differentiator

For us and many other companies, trust has become a competitive advantage. As businesses race to adopt artificial intelligence (AI), their ability to use it ethically--and in ways that generate trust from customers, partners, and the public--will become a competitive differentiator. This means companies need to make ethics and values a focus of AI development. Some reasons for this are obvious: Three-fourths of consumers today say they won't buy from unethical companies, while 86% say they're more loyal to ethical companies, according to the 2019 Edelman Trust Barometer. In Salesforce's recent Ethical Leadership and Business survey, 93% of consumers say companies have a responsibility to positively impact society. Businesses are being held more accountable than ever for what they do and how they behave.