Instagram updates Reels recommendation algorithm to de-rank clips with TikTok watermarks

Instagram is taking on TikTok with a new update that will de-rank Reels with its competitor's watermark. The update is being unleashed to an algorithm tasked with recommending Reels with the hopes of users creating unique content on the platform – and not just recycling from other apps. Instagram launched Reels just five days before former President Donald Trump announced plans to ban Chinese-owned TikTok in the US, with the hopes of being the front runner in the video content space. However, six months later and Reels has not gained uptick in usage as Instagram had hoped and TikTok is still around and seems to be thriving with its some 100 million users in just the US alone – which may be why Instagram is not promoting the watermarked clips. Reels offers users shot-form video editing tools that lets users be creative with 30-second video clips with captions and music.