How Brands Like H&M Use AI-Powered ChatBots To Sell You More Stuff

Businesses will spend an estimated $80 billion on AI by 2022, up from $35 billion in 2019. Because AI makes things better – it has already proven itself as an invaluable tool for getting more sales, targeting ads more effectively, understanding complex data, and just about everything else in between. But this isn't AI like the AI in James Cameron's Terminator films; rather, it is a business tool. It has myriad applications for all sectors of the economy, and it is already generating HUGE wins for brands. Case in point: H&M uses an AI bot to build user profiles of its customers which, in turn, helps it to better understand what they're shopping for now and in the future.