Amazon Go Looks To Expand As Checkout-Free Shopping Starts To Catch On Across The Retail Landscape

The success and fast expansion of Amazon Go has led other retailers and venues to seek startup help ... [ ] for their own cashierless checkout-free stores. On Amazon's jobs site, a keyword search query for Amazon Go yielded 3,500 results, seeking to fill positions manning the cashierless stores and looking for a head of marketing for the concept and a wide variety of engineers and program managers. Meanwhile, six months after the first Amazon Go opened in New York in May, six stores are in operation in the city, including four located less than a mile from one another in Midtown Manhattan. Two more are scheduled to open soon in the city. Those job postings and the fact that Amazon Go is cropping up in busy commercial sections of New York are just the latest signal of the Seattle giant's ambition to further expand its Just Walk Out Shopping concept, which features in-house-built computer vision, sensor fusion and deep machine learning technologies similar to those used in self-driving cars.