Artificial Intelligence Could One Day Determine Which Films Get Made

According to the founder of artificial intelligence outfit ScriptBook, Sony Pictures could have saved a fortune from 2015 to 2017 by using the company's algorithms instead of human beings to reject or greenlight movies. In a presentation at the Karlovy Vary Intl. Film Festival, ScriptBook founder Nadira Azermai said that by analyzing screenplays, ScriptBook retroactively identified as box-office failures 22 out of the 32 Sony movies that lost money in that period, during which Sony released a total of 62 movies. "If Sony had used our system they could have eliminated 22 movies that failed financially," said Azermai. Welcome to the brave new world of AI and machine learning as it applies to Hollywood. Many see in ScriptBook and similar AI systems the potential to destroy a major part of the film production and distribution ecosystem, displacing script readers and saving much of the money studios spend on test screenings, focus groups and market research.