Microsoft hopes AI can save Bing from Google search hegemony – DW – 02/07/2023

Senior Microsoft executives on Tuesday unveiled plans to use AI capabilities to improve its struggling online search engine Bing, and its internet browser Edge. It's hoping to offer more competition to market leader Google's Search function and Chrome web browser. The announcement comes as the new artificial intelligence writing program ChatGPT enjoys widespread public attention following its launch last November. Microsoft had been a partner and 9% stakeholder of the OpenAI non-profit that created ChatGPT since 2019, but in late January it made another major investment in the group -- reportedly as much as $10 billion (roughly €9.3 billion) -- to increase that presence. Its redoubled interest in OpenAI is thought to be a bid to counter some of the wider research operations of Google's Alphabet Inc. parent company.